The pandemic Covid-19 has struck out our way of living over the past months. It has changed our work routine, which was going to the office and go back home, normally from Monday to Friday.
And remote work became the solution to keep teams producing and marketing agencies have worked on it.
The quarantine required changes and adaptations from all professionals. In the area of advertising and marketing, it was no different.
Out of nowhere, agencies and company marketing departments needed to reorganize the routine for remote work in the home office.
In this article, you will find out some tips to better have a routine working remotely in marketing agencies and motivate your team.
Ways to lead Marketing Agency remotely
The new format for working in offices transforms the company’s physical space into a place for integration and knowledge transfer among employees.
Leaders, on the other hand, increasingly assume the role of encouragers, as they assume the role of boosting their subordinates.
As for employees, they increasingly embrace the role of protagonists in their work. As they are dependent on them to take responsibility for productivity and excellence during the working day.
With so many changes taking place in the job market, we know and believe that there is no better time to reinvent yourself.
Whether employees, leaders, managers, or companies, large or small, the reality of a pandemic has shown us all that whoever adapts faster to transformations is more likely to survive the crisis.
How does remote work become part of your team?
Remote work, as its name suggests, is when the employee of your agency starts to perform their functions outside the traditional environment. In other words, from your home, a coworking, or other places.
This flexibility is only possible thanks to advances in technology. Through a video conference, for example, you can hold meetings with all your team members.
Using Google Drive, for example, you can perform jobs simultaneously, even if not all employees are in the same environment.
Precisely because of all these technologies, the physical presence of some employees has become increasingly unnecessary, which causes many agencies to start reviewing the traditional format of hiring and working hours.
However, most Marketing agencies rule out the possibility of returning to their headquarters shortly, despite this idea.
Managers are acting cautiously and, daily, analyzing possible scenarios for the next few weeks. Also, they are drawing inspiration from resumption initiatives abroad, but without exact projections of when to return to their offices.
What was once a story about the future, the pandemic anticipated and became a reality. The changes are taking place thanks to technology and the digital revolution.
These are modifying the economic relations between companies and employees. It allows the creation of new models of production and service provision.
How to manage remote teamwork in Marketing Agencies?
To manage Marketing Agencies’ collaborators, there are some techniques and applications that serve as a guide. First of all, keep in mind that it will take a lot of organization and discipline to keep everything going.
Below, there are a few steps that help your team to work in a good distance management routine:
1. Define a work methodology
The first step to successfully managing your home office teams is to define a clear work methodology.
A shared follow-up of everything that is being carried out is then carried out so that all members are able to know how each step is going and are still able to develop their work independently.
There are many other techniques for organizing teams and workflows, and you can also create your own methodology. The main thing is to keep in mind that in order to manage a remote team with excellence, you will need to have very clear procedures.
2. Use GitScrum to manage workflows
Use technology to your advantage. There are several applications that help manage workflows and organize remote teams
There are several other applications that will help you organize your routine and manage your home office agency, but GitScrum is perfect for you who need to set adequate workflows for your teams.
Start with our great several features to increase your productivity instantly, such as Boards, Sprints, Task Effort, Documents, Rock Star Team, etc.
3. Define your company values
This should be one of the first missions of any business that starts.
It’s important that new members of your team understand your agency’s purpose; what are your ideals, what values you do not give up, how they should treat customers, colleagues, and partners.
4. Don’t forget your team’s feedback
For the home office in agencies to work, it is necessary to keep the process clear and always aligned. But beyond that, there’s something that’s also critical: maintaining a feedback culture. In-person or remotely, it is essential that your employees know where they are getting it wrong and right.
Main Advantages to working remotely in Marketing Agencies
With flexible working hours, professionals can choose when to start and end their working day and/or how long to take their break within agreed limits set by management.
In addition, professionals can choose where they will carry out their work. Everything is possible within the model of remote work at branches, as long as deliveries are made with the expected quality and within the defined deadline.
With the COVID-19 pandemic and the need for social distance, the home office in branches is on the rise.
One of the main attractions of having remote teams is, without a doubt, the economy with the structure that your agency needs. Furniture, transport vouchers, meal vouchers, air conditioning, electricity, cleaning will all be reduced and, at the end of the month, you will have considerable savings, without losing the quality of service offered to your customers.
No extra time to use transportation
In larger cities with chaotic traffic, it’s not always an easy task for your employee to get to work. Commuting hours can take their tolls, such as high levels of stress, fatigue, and even frequent delays.
With a remote team, you won’t have these problems and neither will your employees. For workers, this extra time in the day is an interesting attraction. But for managers not having to deal with stressful situations, delays, and even absences means more efficiency.
Many people still see the home office as a working model that doesn’t bring results. This is because they mistakenly believe that if the professional is not being watched, they will not do what they expect.
In fact, the story is quite different. If the goals are clear and well defined, the employee who works remotely can be more productive than the one allocated at your branch. After all, he/she will be more rested and probably much happier.
GitScrum supports your team to better results and effective deliveries!
Set your workflow and board to guide your Agile team, assign Tasks, Subtasks and keep in charge of the whole process evolvements. Allow your Agile team to collaborate.
Reach higher levels of efficiency, productivity, and deliverability with GitScrum. Work focused on prioritizing what’s valuable and tracking your flow to overcome results.
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