In business management, the moment of creating an outstanding corporate culture has arrived. This is an incentive for startups and fintech, which is pivotal for them to introduce corporate culture to their teams.
Due to its importance for companies, the culture applied in entities is an increasingly frequent concern in the daily lives of companies, regardless of their sizes and their operating segments.
Since they build a solid, strong, and advantageous culture, they open up a wide advantage over their competitors.
In this article, you will learn why a corporate culture is an important tool and how Agile methodologies can do for briefly bring excellence and engagement from employees.
What is corporate culture?
The concept of culture, in general, consists of the habits and customs of people in a particular place, these individuals have a different way of behaving, communicating, dressing, and even eating.
Corporate culture consists of the development of behaviors applied to a certain work environment, it is a set of values, norms, coexistence rules, and principles to be applied in the daily lives of employees of an entity.
However, this concept is quite broad and goes even further, as it also shapes the personality of each company, which affects its image in the market, impacting how the company is seen by employees, customers, competitors, and partners.
Therefore, it is a panorama of the local social and psychological environment, and it is fully possible to perceive the essence of the business and deduce how employees behave based on the culture, even if the norms are implicit.
Why is corporate culture important to the company?
Lack of culture affects productivity, as different work rhythms lead to production bottlenecks; raises the error rate due to communication failure; results are not achieved, as employees do not work towards the same objective, among other problems.
In addition, the lack of culture can generate an unpleasant environment and reduce the quality of services provided by employees. It causes customer dissatisfaction and, consequently, a decrease in profits and return to the company’s development.
The purpose of the corporate culture is to align all employees with the same mentality, which eliminates the problems generated by behavioral differences and provides several benefits to the business.
The company’s managers change the company’s environment by promoting certain forms of communication. Also, encouraging certain behaviors in meetings, relating in a specific way among themselves and with their employees, always seeking to implement the desired culture.
The coherence of values, strategies, expectations, and thoughts are essential to developing the company in two aspects: reaching goals and increasing productivity by employees and maintaining a solid identity of the company in the market, reinforcing the recognition of its brand.
6 steps to implement an agile organizational culture
To understand more about the subject, we will explain the main steps for implementing a culture based on agile methods, check out:
1. Encourage transparency
The organization’s vision must be clear and straight so that everyone can understand it.
When hiring a new employee, for example, it is important to be as transparent as possible. From issues related to tasks, customers, and even the company’s values.
In this way, he can feel part of something bigger and start working beyond profit.
Organizational transparency is about the act of informing. Both the positives and the negatives of the company. Therefore, there is a desire to increase the company’s representation in the market. Also, it is essential to bet on sincere language with its employees and clients for its institutional growth.
2. Adapt your company to changes
You may have heard that inertia is one of the biggest mistakes for companies that want to stand out in the market.
An agile organization needs to be adaptable to market changes. In other words, as effective as the repetition of methods is, it is important to take new paths to respond to new consumer needs.
While sticking to the same ideas is comfortable, it goes in the opposite direction with a successful agile culture.
In this scenario, keep your business updated on digital transformations, technological innovations, and market strategies.
3. Failing is part of the process
Everyone makes mistakes, even the most qualified professionals. Although agile companies do not reward employees who fail inactivity, they understand that this is part of the process.
Therefore, team members do not suffer any kind of penalty for making mistakes. On the other hand, they are encouraged to learn from their mistakes so as not to make them again in the future.
Putting fear on employees was never an effective strategy and managers must be respected as leaders who encourage team growth and provide practical solutions.
By showing how the collaborator can improve on the next attempt, the chances of him making his best effort to present good results are greater.
4. Look for high-standard improvements
It is common to see companies and brands working hard at the start of activities. Also, it looks to achieving success, diminishing efforts.
That’s why organizations with agile cultures are always up to date and making quick decisions. Waiting for the business to go into crisis to improve is not a successful practice. Also, it is necessary to change and improve a little every day.
5. Responsibility makes culture rise
Although everyone wants to move up or receive bonuses for good work, employees do not work alone and much less need to compete with each other.
The team must take responsibility for the goal of all members. In other words, no matter who is going to receive the case, the whole group has the role of helping him.
Employees of agile companies take their commitments to each other very seriously. Of course, that kind of mindset you cannot form quickly.
It takes a lot of encouragement from managers for members to understand that working together is the best way to increase productivity.
6. Increase satisfaction in your employees
Employee satisfaction is another key aspect of an agile organization.
Most companies believe that the most important factor in a business is the return on investment, Therefore, the real source of success is the fact that its employees are satisfied with working in the organization.
By feeling comfortable and respected, the employee becomes more loyal and engaged in the processes.
His involvement goes beyond salary because he starts to care about growing the business.
Make a good plan to put all these actions into practice. In addition, be sure to use tools and methodologies, such as Squad, to speed up the work.
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