How to Develop Gamification in a Startup

For a long time, gamification has been a desire for many companies. They wish to create more competitiveness and motivation through their teams to speed up results.

The use of gamification for startups is an idea that can help improve their processes and strengthen people management.

This methodology is already a trend in traditional companies, but it can bring even more advantages for an innovative business.

In this article, you will learn how developing gamification in your startup is a great idea and see fast and instant results coming in a row!

Gamification means collaboration for Startups

One of the main points of the implementation of business gamification is the conquest of different genders and ages from various sectors.

In this sense, it is important to get out of the box and adopt tools aligned with this mentality and dynamic. This may help achieve the high expectations of the business.

Gamification is a strategy that combines elements, design, and game logic in contexts that are not limited to entertainment. 

Adopting gamification for startups is a way to take advantage of an innovative methodology such as the company model itself.

It may offer a dynamic and engaging experience for customers, partners, employees, and the general public. Also, it can achieve positive results in various strategies.

There are many reasons for startups to invest in gamification strategies, but two stand out:

1) Engagement attraction

Games are part of anyone’s history and are currently a hobby and profession for millions. It has become more than just entertainment, but a serious, huge, and profitable industry.

In this way, your startup can use the same dynamic in strategic actions. It can be an interesting action engaging the target audience more efficiently.

2) Data collection

One thing startups know well is the importance of using data strategically. One of the types of gamification that exist is digital. All dynamics are performed on an electronic platform.

Gamified platforms make the entire process practical and agile. It makes life easier for professionals and provides strategic data for the company to act quickly.

Thus, gamification can offer several opportunities for innovative companies. But, as any startup must be aware of market trends, the same goes for implementing this strategy in your business.

Gamification Usage for Startups

More and more Startups are discovering the possibilities that gamification can bring to their daily lives. In this, several trends became even more present for startups:

Customer loyalty

Every game arouses people’s curiosity and attention and it is possible to use this natural attraction to win and retain customers.

Instead of spreading traditional advertisements or sitting around waiting for feedback, you can use gamification already.

Those who already know your brand will enjoy this fresh news. You can develop gamified dynamics to promote products and services.

In this way, the company offers a more engaging and fun experience for different audiences, making its presence felt in the minds and hearts of customers.

Communication and engagement among team members

Gamification can also help to strengthen relationships within the company. A startup always thinks of ways to engage employees, retaining talent, and stimulating their productivity. 

In this sense, this strategy can be applied in several ways. It includes internal communication, making this contact more dynamic and attractive to employees.

Thus, in addition to engaging, this methodology helps in the flow of information between the team and the organization.

Recruitment for new talents

A startup needs to bring together talent to offer quality solutions and achieve the desired results. But it is not always easy to quickly find and recognize these professionals.

For this, using gamification in the recruitment and selection processes is a tendency to screen candidates. This kind of action helps HR to identify its competencies.

Therefore, it is important to have professionals more aligned with this position and organizational culture in the team.

Training the whole team

One of the most frequent uses of gamification is in business education actions. In addition, engaging employees in training, elements helps strengthen the memorization of important content.

This quality will impact when the salesperson approaches the customer. Also, the attendant answers a specific question, the programmer solves a bug.

Gamification can be adopted in various types of corporate training, increasing the effectiveness of the action.

Daily gamification usage

In addition to being adopted in specific strategies, gamification for startups can be applied in the daily lives of employees, motivating them to carry out their daily tasks. It also helps achieve the goals defined for each employee.

Even more in a business where there is naturally greater pressure, making the routine lighter and more fun can be a good strategy to reduce stress, demotivation, and problems in productivity in teams, bringing the magic of games to the corporate routine.

The application of Gamification in Startups

The internal application generates the engagement of employees and partners in the execution of the company’s internal processes.

Externally, gamification is applied in direct contact with customers or users of the startup.

How to use internal gamification

Selection process: we know the importance of hiring or finding a suitable partner for your startup.

Within this process, you need to assess the candidate’s alignment with culture, technical skill, commitment, and training. Needless to say that it can make a difference and deliver quality results.

Sales Team: In a sales team, natural human competition is even more evident, but collaboration between salespeople is usually not.

Promoting healthy competition and collaboration to achieve company and vendor goals can be a goal of a gamification strategy.

How to use external gamification

User Onboarding: a well-done onboarding is a powerful tool for the growth hacking of a startup and consequently for its scalability.

Gamification is not just to make your system more attractive. Moreover, it may especially highlight its main points and remind your users why they are there.

Gamification Process

The process is up for the startup’s internal or external processes and does not necessarily need the usage of digital media. Within a gamification process, there are some steps to obtain an optimal strategy. There are six clusters:

1) Gamification
to instruct about what gamification is and give a general overview of the subject.

2) Enterprise
to capture information on the problem, the current process, and the goals.

3) Users
to study the persona. Deeply understand the user.

4) Desired Behavior 
to map the steps and minor goals to reach the desired goal by the company.

5) Implementation
to build the gamified system. Rules, mode of operation, motivators, etc.

6) Analysis and Metrics
to capture system data and metrics and analyze the results.

Therefore, it is important to note that each of the six clusters has its subtasks and tools.  All of them try to achieve secondary goals to creating the gamification strategy.

From this point on, startups can work better with outstanding gamification processes. And it will help your startup get instant results with gamification.

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Leonardo Salles

Copywriter for GitScrum.