Gamification: Positive Challenge for Sales Teams

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Every professional needs motivation to be productive. Some manage to self-motivate, and gamification can be a helpful tool for workers. It gives them extra motivation, especially for those in sales teams.

Therefore, companies are always looking for ways to engage their teams. Only in this way is it possible to have people focused and with the performance desired by the organization.

The term gamification tends to appear more and more in companies, as it allows the employee to have extra motivation to achieve their goals.

As every company has a sales method and some can be a little more complex than others, having an efficient team that delivers results daily seems like a distant dream.

What they don’t know is that a complex sales gamification method can make this process easier.

In this article, you will find out how a gamification is an important tool for companies to increase and motivate sales teams to sell more products.

Why is it important to stimulate sales teams?

A company can only achieve its goals and objectives if its employees believe in the purpose and feel that it makes sense.

Otherwise, the scenario will be full of unmotivated people, with performance falls and very low productivity levels.

When we focus on sales teams, the matter gets even more serious. After all, they are responsible for the sales of a company’s products and services.

Therefore, gamification in sales teams has been gaining strength.

This tool helps in the organizational climate and increases people’s productivity by applying a playful technique, but one that favors engagement in daily activities.

Gamification for sales

Gamification has concrete benefits in its application, so it can be a great option for engaging and encouraging employees.

As with any other project, planning is essential. It is necessary to define what the rules, goals, and rewards of the process will be.

Ideally, leaders, managers, and the people management sector work together in defining and structuring the game.

This is because the sales process has its particularities. Each person has their characteristics and a different motivation to perform their work, knowing both is essential.

Definition of goals and analysis of results

It is important to be very clear at this stage so that the program does not create frustration due to mismatched information.

Furthermore, it is necessary to foresee all possible scenarios so that there is no need to create new rules along the way.

A relevant tip is to scale each of the tasks in a kind of difficulty ruler, the tasks must advance from the easy to the most advanced level, the rewards must match the complexity of its execution.

Another important issue is the measurement of results, the quality and quantity of deliveries need to be analyzed equally.

This is because sometimes the desire to complete as many activities as possible can compromise the quality of delivery and even care.

Therefore, both factors must be analyzed when measuring results.

Choice of rewards

This choice must be aligned with the degree of difficulty in carrying out the activity.

Also, when making this choice it is necessary to think about the complexity and scalability of the program later.

Personalized rewards are a great option. However, they can be a problem with increasing collaborators or members for example.

Ideally, this type of bonus should only be used at the most advanced levels.

Another tip is the implementation of the scoring system. In this way, sellers can exchange their points whenever they want, for personalized gifts from the company, stationery items, and the like.

In addition to gifts and scores, it is possible to make use of the status acquired by sellers as they advance in tasks, some options are:

  • Make medals or trophies available on the intranet
  • Create certificates that can be shared on social networks;
  • Sending announcements and congratulations on the company’s internal channels;
  • Display of photos on message boards;

Access to information is another relevant item, after all, participating in important decisions and meetings makes the employee feel part of the corporation.

Consistent Application

Gamification is an important ally in the process of engagement and encouraging results for employees.

The sales process can sometimes be exhausting and tiring, so having elements like this can be the first step towards a more collaborative and harmonious work environment.

For consistent sales execution to be effective, you need to have your Sales Funnel well defined, understand each of the steps, and what exact number you need to capture according to your goal.

In a sales team, the ones who guarantee the game of the month are those who consistently carry out prospecting, calls, follow-up, etc.

4 Benefits of Gamification in sales teams

Gamification in sales teams can transform the routine of employees and even increase productivity by considerable levels.

Here are some of the benefits that the use of corporate games can bring to the company and people:

1. Organizational environment

It is well known that the working environment of the sales team is not the lightest. After all, the charge for goals is constant.

This puts a lot of pressure on people. The consequences can be numerous: from constant conflicts to health problems.

The use of business games brings the lightness that this type of environment needs. Being playful, having fun themes, and working in lighter ways, calms the spirits and generates a different perception about the work.

The promotion of dialogue and a new interaction between people are the main positive points to highlight for improving the organizational environment.

2. Corporate training

Gamification in sales teams creates the opportunity for professional growth.

This is because the platform allows the creation and execution of specific training for the development of new skills and the improvement of existing ones.

The tool also allows the teaching of new techniques in a playful and explanatory way. With the initial tests within the tool itself, learning becomes more evident and the teams’ performance tends to improve significantly.

3. A dynamic and organized routine

Gamification also promotes improvements in task organization. Executing the steps in phases, in addition to improving the employee’s understanding and perception of their role, also improves their daily work routine.

With more organization and definition of daily activities, people can plan better and work with more quality.

The organization is reflected in people’s performance and increased productivity.

4. Communication improvements

Gamification in sales teams greatly improves internal communication. Leaders and subordinates have a direct channel to share experiences and make observations about performance.

Thus, managers can better analyze the teams’ delivery levels and quality, being able to offer instant feedback. Likewise, users can share their achievements, thus generating empathy with others and reinforcing the climate of cooperation and respect.

These are some of the initial benefits of implementing gamification in sales teams. With constant use of strategy, productivity and performance results will only grow.

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Leonardo Salles

Copywriter for GitScrum.