It’s hard to keep a team motivated. Among so many spreadsheets, sprints, deadlines, and deliveries are the complex tasks that interest any company. To assist in this process, Gamification has been gaining ground as a motivational tool for employees.
This technique, which is seen as an arm of marketing, is currently used in many areas of business management.
This involves a series of setbacks not only specific to the sector but also far-reaching and present in any business. One of the most common challenges is to be able to improve the company’s performance without overloading the team. Therefore, several techniques and methodologies have emerged to deal with these problems.
In this article, you will understand the role of gamification to help teams deliver tasks better with springs solutions.
Gamification and Productivity
In companies, well-structured gamification can yield great results to boost the engagement of employees or teams in delivering goals.
To make gamification work in a corporation, it’s necessary to customize activities according to the company’s profile, its goals, and what you want to be achieved within this process, as well as the rewards offered. Then, these goals are inserted into a specific gamification platform, which can be developed by the company itself, or acquired from developers of this type of software.
Every good game needs a clear story that leads the player to understand the scenario to explore. The narrative is the moment to make the company’s history, its objectives, challenges, and the role of each one within that universe straightforward.
Levels and Challenges:
Levels are the elements that bring a sense of success and progress to players. Everyone starts at low levels, and evolves and gets stronger as they meet challenges. Constant challenges are what keep players engaged and motivated, as they bring dynamism and feelings of recognition and achievement when they are met.
It is necessary to establish a time limit on the delivery of projects. Seeing time getting shorter is a motivational element that often guarantees the success of a mission, in addition to being potential stimulators of strategic and creative thinking.
Upon completing a mission, the character always becomes a little stronger or more skillful. The same happens in the professional environment. The employee needs to finish a task with the feeling that something has changed in their journey, and that they now have the power to do much more.
Some games use short and quick quests as rewards. Generally, daily missions are situations that the player (or professional, in this case) should already do in a normal way, but that often ends up being left out, such as organizing emails or workspace, for example. Securing rewards for these small roles also helps keep your workflow healthier.
The big moment of reward. More than an award, they are a symbol of achievement and mastery of an objective. They make the “hero” of the journey feel recognized, and are the great motivators of the entire gamification process. Allowing the badges received by the employee to be visible to the entire company is stimulating and generates more engagement. Rewards can be material or not.
Humans are competitive by nature. In the professional environment, this characteristic tends to be even more common. Creating a ranking that displays the performance of participants, whether overall, daily, or weekly encourages the feeling of wanting to stay on top.
Motivation is the keyword
The newest studies on work motivation point to what some pioneering companies had already realized: the motivation to work better is less and less linked to salary or financial rewards.
Your employees will give more of themselves if they are part of something bigger. In this context, making each employee understand the importance of their actions to increase the project’s chances of success is of paramount importance.
Creating mechanisms that reward performance, showing the company its best employees through rankings or badges by achieved objective, will be more efficient than any other type of award.
This strategy seems to offer great risks because it goes against the common sense of managers, who prefer to financially reward their employees. However, the constant search for better results also necessarily leads to the search for better ways to evaluate and reward.
The Gamification tool thus enters this context as a friendly option for new ways of working, focused on the creativity of employees.
In project management, you can use strategy to encourage the pursuit of objectives and the achievement of goals. It is worth emphasizing, however, that there are some precautions to be taken.
Internal Rules for Gamification
Every good Gamification strategy is based on clear rules. Keeping the appraisal and reward process as transparent as possible is the key to keeping employees involved and collaborating.
Thus, when designing your technique, include all the agents involved in the project and communicate how you can do the process. Everyone must understand the reasons why each employee ranks the way to the top.
Whether reaching more goals or collaborating on other projects. At the end of the creation process, everyone must understand what is the meaning and importance of Gamification for the company and the project management.
Applying Gamification in Project Management
Creating a Gamification strategy is a simple process if you keep it that way. Thus, the tip is to create rules that are easy to understand and avoid complex point systems.
You can accomplish a list of goals and objectives by the project team and assign a score. With this score, you create a ranking among the participants that may or may not offer a prize at the end.
You can also use Gamification techniques for simpler tasks within project management. It breaks the work into smaller pieces and makes collaborators look for completing one task at a time.
Finding the best way to use Gamification in managing your projects also means undertaking a search for a tool that can evaluate and reward your employees. It keeps them motivated and on schedule. Therefore, understand your goals clearly and build your tactics on them.
To be successful, it is essential that managers follow up and monitor the members’ tasks, making them understand that the improvement process is permanent.
Why join gamification in agency task management?
Gamification is using the structure and resources of games to improve the company’s performance. It may seem counterintuitive, as they are quite famous forms of entertainment and distraction. However, there is a lot more logic to this than most people realize.
In addition to being an invigorating thing that can hold your attention, everyone works harder to reach the ultimate goal.
In other words, if you know how to apply its principles, gamification in agency task management can have several competitive benefits. This tool will definitely help you achieve better goals with sprints tasks instantly.
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